Funnel Analysis
Visual Funnel Diagram
Drop-off at each stage of the customer journey.
Top of Funnel (Ads)
Impressions47,677
Clicks2,265(4.8% CTR)
▼
Email Engagement
Opens1,062(46.9% Open Rate)
Clicks277(26.1% Click Rate)
▼
Landing Page
Visitors2,492
CTA Clicks374(15.0% Conv. Rate)
▼
Sign-Up Flow
Started374
Completed306(81.8% Completion)
▼
Portal Conversion
Accounts306
First Deposit183(59.9% Conv. Rate)
Overall Conversion: 0.384%
Stage Performance
Comparison to previous period.
| Stage | This Period | Last Period | Δ |
|---|---|---|---|
| Ads CTR | 5.0% | 4.8% | +0.2% |
| Email Open Rate | 48% | 45% | +3% |
| LP Conv. Rate | 15% | 12% | +3% |
| Signup Completion | 81% | 78% | +3% |
| Deposit Rate | 62% | 65% | -3% |
Active Changes During This Period
What was live that might have impacted performance?