Change Log

December 8

CTA Button Color Test Launched

Started an A/B test to see if a green CTA button improves conversion over the standard blue.

November 30

Q3 Homepage Hero Live

The new hero section for the homepage was pushed to production.

November 29

Email Subject Line Test Completed

Concluded the test for emoji in subject lines. Variant B was the winner.

Impact: Positive: +2.7% conversion lift

November 28

Homepage Hero Headline Test Launched

Began A/B testing a new emotional headline against the control.

November 15

Analytics Integration Update

Updated our analytics backend, which may cause temporary data discrepancies.